One of the largest projects I worked on while freelancing at Quantcast was the rollout of their new brand. The company had started and abandoned two prior branding efforts when neither felt like quite the right fit for a technology company leading the conversation on AI with a SAAS product measuring over 100 million web destinations around the world.
With about a month and a half to go before CES, the new CMO commissioned Redscout with seeding a brand redesign to debut at the technology trade show and tasked us with implementing it.
This included new brand and social media guidelines, a reskin of the new website, and a new look and feel for print materials across the brand.
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