Designing an interactive experience for a branded content series exploring music in major cities across the United States.
Logo design by Paul Chun.
Underground Sound is a branded content series by Mic presented in collaboration with Chevrolet Small Cars. The series explores the underground world of music in major cities across the United States and included articles, videos, and a mapping experience that let readers take a closer look at music venues around the country.
The core of the campaign was a series of videos produced by Mic’s video team that explored music throughout the country.
Sketches for the mapping experience that accompanied the content series.
Readers entered the experience through banners in related articles on the site.
When a reader clicks a banner, they arrive at the landing page where they can explore curated spots around the most vibrant cities in the US. When a user hovers over an option, an image of that city fades in from the background.
After selecting their city, readers see a list view containing curated hotspots. As the user scrolls through the list on the left, the appropriate location is centered in the map view on the right.
On mobile, the hot spots sit below a slim view of the map at top.