When BlackBerry announced plans to take its hugely popular BlackBerry Messenger service cross-platform, it turned to MRY to help with the launch. As part of a small interagency team, I helped with the launch by designing the website, creating social media posts, banner ads, and email newsletter assets. long considered one of its strongest exclusive offerings, multi-platform. As part of an interagency team, I helped with the launch of the iOS and Android versions: designing the website, creating a social media campaign, banner ads, and email newsletters.
Long considered one of its strongest exclusive offerings, our team gave the site a modern look with an emphasis on clean typography and conversational photography that helped point the company in a new direction that could realign their other properties.
The site included flows that allowed users to send download links to their phone and invite friends from other platforms.